{"id":2930,"date":"2015-02-12T09:13:23","date_gmt":"2015-02-12T09:13:23","guid":{"rendered":"http:\/\/www.solidapps.co.uk\/blog\/?p=2930"},"modified":"2015-11-03T16:04:21","modified_gmt":"2015-11-03T16:04:21","slug":"solidworks-world-2015-wednesday-general-session-recap","status":"publish","type":"post","link":"https:\/\/www.solidapps.co.uk\/blog\/2015\/02\/solidworks-world-2015-wednesday-general-session-recap\/","title":{"rendered":"SOLIDWORKS World 2015: Wednesday General Session Recap"},"content":{"rendered":"

What\u2019s next? That was the main theme for today\u2019s General Session \u2013 not only for SOLIDWORKS, but for design as a whole.<\/p>\n

To start the session, CEO Gian Paolo Bassi shared his new found love of all things rodeo and horseback riding thanks to last night\u2019s special event at the Corona Ranch. With a new hobby established, Gian Paolo went on introduce today\u2019s keynote speaker, industrial designer and Chief Globalization Officer at Linno, Jinsop Lee, who covered his\u00a0fresh approach to design.<\/p>\n

\"2-11-2015<\/a><\/p>\n

Since building an X-Wing fighter from spare Lego parts at a child, Jinsop understood that you do not have to follow instructions that come with the box. He\u2019s built on this philosophy and become a multi-disciplinary designer, making use of the design process in a variety of ways \u2013 most importantly, designing for the five senses.<\/p>\n

The five senses theory was dreamed up from Jinsop\u2019s attempt at making academic papers less boring. Designing for the five senses means pushing to create stimulating experiences to heighten engagement. For example, riding a motorcycle is great for sight, touch and sound, but lags in taste and smell. For year\u2019s Jinsop has been pursuing the ultimate five sense experience. What he\u2019s learned: things like bungee jumping and free-falling all pale in comparison to great sex.<\/p>\n

Moving back to product design, Jinsop shifted to comparing the classic Nintendo Entertainment System\u2019s five sense experience to that of the Nintendo Wii. The added layer of motion required to play the Wii, makes the system a richer experience. As Elijah Wood\u2019s character from Back the Future II would agree, as would many SOLIDWORKS World attendees who got their arms on a Myo band this week.<\/p>\n

\"Wii\"<\/a><\/p>\n

Product design itself relies on a sensory experience. It\u2019s modeling and shaping concepts with sight and touch. Jinsop believes the more that his senses are engaged during the design process, the better his design and the greater his engineering skills will become. However, the best feeling any designer can have is that feeling of wonderment first experienced as a child eager to build something fun.<\/p>\n

Next, Eyal Dadush presented the inspirational story of designer Seffi Udi. Seffi endured a car crash that left him as a quadriplegic. After the accident, he decided that he had two choices: lie in bed and cry about his fate or to make the most out of his life. Seffi quickly decided that lying in bed was not an option.<\/p>\n

\"Seffi\"<\/a><\/p>\n

Seffi was introduced to SOLIDWORKS after he was accepted to the Industrial Design faculty at Bezalel Academy of Art and Design in Jerusalem. Since learning SOLIDWORKS in 2011, Seffi has designed amazing products, including a mouth-operated mouse and a Kindle reader that uses breathing to turn pages. He even found the time to redesign his home for more accessibility.<\/p>\n